Some dismiss Valentine’s Day as a “Hallmark Holiday” created to indulge the consumerist habits of wealthy Americans; others disdain the holiday as overly romantic and serving little purpose. Yet, for the majority of Americans, Valentine’s Day is a significant holiday to celebrate love and romance.
For instance, in 2012 the average American spent just over $126 on Valentine’s Day. In total, Americans spent $4.1 billion on jewelry and $3.5 billion on dates out for the holiday in 2012. Not forgetting their dogs and cats, consumers also spend $367 million on their pets each year at Valentine’s Day. There are 220,000 wedding proposals every Valentine’s Day, which is 10 percent of the annual total. It is estimated that 15 percent of women send themselves flowers for the holiday.